Big changes in technology alter how work gets organized, the tasks employees handle and the places where they work and how they behave. You can see this throughout history; whether it’s the mechanical loom or the typing pool, the places where people work underpins their performance and their shared codes of behavior (culture).
Now, we’re living in the era of hyper-technology. The rise of data, the growth of platforms and automation hasn’t changed the above though – culture is still as important than ever, and you need to shape yours for the realities of modern work. How do you do it then? The fast-changing and quick-moving pace of business today demands an activist approach to shaping the culture. In fact, according to research conducted with HfS Research, companies that intentionally focus on culture realize greater success, both revenue-wise and in terms of building out their digital initiatives.
To succeed, Cognizant’s Center for the Future of Work suggests a cultural framework to nurture people, determine the talents needed and the right structures in which leaders can set people to work. This framework prescribes leadership behaviors; it guides the various activities and work streams that will build flatter structures to engage the energy at the edge of their organization; it reinvigorates the power and decision dynamics that happen at the center; it also directs the critical upskilling that the existing workforce needs and it features a technology backbone which augments people with insight and, orchestrates new digital workflows.
All in all, the framwork provides a blueprint for the modern organization in the 21st century, and includes five steps:
To learn more, check out the report Culture Cure for Digital: How to Fix What’s Ailing Business.