Publication

The Top 3 Digital Imperatives for Insurers

Insurtech firms have caused an upheaval in the insurance industry. It's about time for insurance incumbents to take a fresh look at how to apply new digital capabilities. 

Ulrika Mann

Ulrika Mann,

As nontraditional companies enter the insurance scene and insurtechs (powered by artificial intelligence, machine learning and the Internet of Things) launch novel products, incumbents need to accelerate innovation and differentiate the customer journey to remain in the game. To compete successfully in this new landscape, insurance companies are taking a fresh look at the value chain – including products, distribution methods and service models – through a digital lens.

Check Out the New Framework for Insurers

In our work with insurers around the world, the three most common goals for software engineering, also referred to as digital engineering, are to:

  • Gain first-mover advantage. To be first to market, insurance companies need to anticipate customer desires for products and experiences before those desires are even expressed. They also need the right tools, processes and infrastructure to quickly convert these customer insights into products.
  • Reduce legacy IT costs to fund innovation. Reducing the budget for data-center refreshes and legacy-application maintenance frees more funds for new product development.
  • Grow revenue by differentiating the customer journey. Customers prefer insurers that make it easy to do business – for example, by issuing policies and paying claims within minutes and making relevant, personalized offers at the right time.

This white paper explores how to achieve these three imperatives through digital engineering and highlights a few examples of progress. You can also read more about insurance trends and technologies here as well as about Cognizant's insurance offerings

Related Publications

The Future of Chatbots in Insurance

In our global assessment of 100 business chatbots, we’ve identified the key elements for insurers to incorporate into these systems. Find out what they are.

The 2020 Customer Experience

Do you know the three megatrends affecting consumer-facing companies? Learn about system convergence, self-service and zero-UI. 

Catching the Consumer Data Wave

The eruption of customer wellness and activity data captured by wearables, lifestyle apps and other digital platforms presents a tipping point for the insurance industry.