In the wake of the fintech threat and other digital disruptions, financial services executives are struggling with how to deepen their customer relationships. The problem is, many don’t understand customers’ relationship with banking and money. Until now.
This anthropological study closely followed the lives of people in the U.S, UK and Germany, to understand their habits and emotions when dealing with finance and financial institutions. A survey of 3,000 consumers were also conducted, as well as multiple interviews with academics, financial services execs and fintech industry players.
Download the report and learn why your digital focal point should be on slow money (pensions, insurance, investments, etc.), and get suggestions on actions to meet the challenge.