Publication

Forrester: Your Pathway to A Better Customer Experience

How do you keep up with today’s consumers? Through well-thought-out digital transformation. However, investments too often focus on the front-end experience instead of having a cross-section approach.

Ulrika Mann
Ulrika Mann,

In June 2018, Cognizant commissioned Forrester Consulting to test the hypothesis that digital transformation will succeed best when two conditions are met: 1) when transformation spans the enterprise from customer touchpoints all the way to fulfillment and beyond and 2) when leaders take a fused, not siloed, approach to this transformation. 

Download Publication. The 2020 Customer Experience

Forrester conducted a survey of 517 decision makers across IT and line-of-business (LOB) roles involved in enterprise wide digital transformation initiatives, from both US and UK companies, to test this hypothesis. 

The findings? Analysis of the survey results revealed significant benefits for companies who can seamlessly connect front- and back-office processes, especially when comparing them against companies who are still struggling in this area. 

Download the report to get the key takeaways from the survey, as well as advice on how to achieve both greater CX and enhanced revenue growth through your digitalization initiatives. You can also read more about Cognizant's CX offerings here

Related Publications

Cloud eBook: Potential, pitfalls and best practices in the Nordics

Whether it’s migrating the entire core infrastructure to one or more cloud service providers, aka hyperscalers, or just simplifying a handful of processes using Software as a Service (SaaS) tools, the cloud represents the digital future. The pandemic has accelerated the ongoing cloud adoption and during 2021, 51% of Nordic organizations are predicted to reach IDC’s highest level of cloud maturity.

eBook: AI in Large Nordic Enterprises

Artificial intelligence is a broad field that holds a great potential. It already impacts how businesses operate across industries. In this guide, we put AI in a Nordic context on basis of 975 leaders’ AI insights.

The HR of Tomorrow through Strategic Outsourcing

Global businesses are experiencing major disruptions driven by digitalization, and the HR departments are at the front line. What will HR of the future look like? Will operational tasks to be taken over by robots? How can outsourcing of HR processes empower a more strategic approach? Download our whitepaper with a focus on HR in the Nordics.

What Does it Take to Lead in Digital Times?

Digitalization, upstart competitors, the need for breakneck speed and agility, and an increasingly diverse and demanding workforce require more from leaders than what most can offer. Check out our new survey with 4,394 global leaders.

Artificial Intelligence in Financial Services

AI is moving beyond experimentation to become a competitive differentiator in financial services – delivering a hyper-personalized customer experience, improving decision-making and boosting operational efficiency, our recent primary research reveals.