Catching the Consumer Data Wave

The eruption of customer wellness and activity data captured by wearables, lifestyle apps and other digital platforms presents a tipping point for the insurance industry.

Snapshot Insights
Snapshot Insights,

Today’s digital generation expects brands to use consensual data to enhance their experience by offering more personalized services and offerings. The insurance industry is at the cusp of disruption, driven by a combination of nimble start-ups using emerging technologies and new data sources to serve evolving customer preferences. This is pressuring insurers to change how they approach product design, pricing and distribution in ways that leverage all available data.

RPA in Insurance? Download white paper

Yet, most insurers are unprepared to access and use this data to offer personalization, based on individual risk assessments or anonymized profiles, and support customers through their various insurance needs and policy lifecycle. Moreover, insurers are not equipped to receive and analyze incoming data flows from myriad digital platforms. Likewise, device manufacturers are ill-equipped to share user data directly with the myriad of insurers across geographies. 

This predicament presents an opportunity for a new player in the insurance ecosystem: the data intermediary. In this white paper, we examine the underlying forces and the need for an investment in creating a common data-warehousing platform ideally positioned between the data receiver, such as a wearables manufacturer, and the insurer.

Related Publications

Cloud eBook: Potential, pitfalls and best practices in the Nordics

Whether it’s migrating the entire core infrastructure to one or more cloud service providers, aka hyperscalers, or just simplifying a handful of processes using Software as a Service (SaaS) tools, the cloud represents the digital future. The pandemic has accelerated the ongoing cloud adoption and during 2021, 51% of Nordic organizations are predicted to reach IDC’s highest level of cloud maturity.

eBook: AI in Large Nordic Enterprises

Artificial intelligence is a broad field that holds a great potential. It already impacts how businesses operate across industries. In this guide, we put AI in a Nordic context on basis of 975 leaders’ AI insights.

The HR of Tomorrow through Strategic Outsourcing

Global businesses are experiencing major disruptions driven by digitalization, and the HR departments are at the front line. What will HR of the future look like? Will operational tasks to be taken over by robots? How can outsourcing of HR processes empower a more strategic approach? Download our whitepaper with a focus on HR in the Nordics.

What Does it Take to Lead in Digital Times?

Digitalization, upstart competitors, the need for breakneck speed and agility, and an increasingly diverse and demanding workforce require more from leaders than what most can offer. Check out our new survey with 4,394 global leaders.

The Future of Chatbots in Insurance

In our global assessment of 100 business chatbots, we’ve identified the key elements for insurers to incorporate into these systems. Find out what they are.