Humans and Machines: Planning for Our AI-Augmented Future
With human workers at all levels increasingly collaborating with intelligent machines, here’s how organizations can develop the new disciplines needed to optimize the capabilities of both.
The world of the marketer was once so simple: acquire people’s attention and then shout the loudest. This approach worked when brands operated with fewer channels and targeted longer attention spans, but it’s ineffective in a world where consumers are assailed with hundreds if not thousands of messages daily.
Brands today are armed with algorithms that predict precisely what to serve up to customers and prospects, where and when. Digitally powered connectivity and data intelligence define the brand experience of the future. On bases of this new reality, we imagined the many jobs that could emerge within the major macroeconomic, political, demographic, societal, cultural, business and technology trends observable today, such as the rise of circular economies; the growth of hyperpersonalisation; rising populism; ageing populations; sustainability; data; ethics; robots and machines; automation; AI; biotechnology; and virtual reality.
In this report, we propose 21 new jobs that will emerge over the next 10 years and become cornerstones of the new CMO mandate. Fill in the form below to download it, and also check out the two previous publications in the series: 21 Jobs of the Future and the more recent 21 More Jobs of the Future.