How do retail experts, themselves, want to be treated in stores?
As a leader in retail, you probably often ask yourself how you can use data to add more value to your customers while managing their data with care and integrity.
But as a private person, how do you feel about your own data, and what are you expecting from your own shopper experience?
During the conference Di Retail, Lars Frösslund from Cognizant spoke about some of our key learnings from working with global retail companies. The audience were mostly leaders in retail, so he also took the opportunity to conduct a small study with them about how they feel about their personal data being used by retail.