How to Realize Human-Driven Innovation

How to Realize Human-Driven Innovation

I recently had the opportunity to do a deep dive into #humantech with a famous artist, top business execs and industry leaders from innovation, design and tech. The topic was “Human-Driven Innovation in Tech” and for myself, a cross-breed of business and tech like myself, it was a dream come true! But instead of sharing the lofty ideas (which are very important), I would like to share with you the “art of the how”, how Cognizant can help you take the #humantech to the next level.

Innovations? Human insights, hubs, hard work – and structure.

Innovations? Human insights, hubs, hard work – and structure.

Ulrika Mann
Ulrika Mann,

Do you think the world accelerates too fast? Think again; the world will never accelerate this slow again, according to Sofie Lindblom, CEO at ideation360. That’s why you need a structured process to build an innovation portfolio that minimizes risk and secures viable business. Just don’t forget about the customer-centricity, and that innovations always should arise from a real human need.

Why being digital means being more human

Why being digital means being more human

Ulrika Mann
Ulrika Mann,

It’s time to get curious about the motivations behind actual customer behavior. Beyond digitizing products, services and processes, the winners of the next digital economy will have to combine their tech expertise with a deeper understanding of human behavior. 

Learn to infuse human insights into your digital solutions

Learn to infuse human insights into your digital solutions

Ulrika Mann
Ulrika Mann,

Succeeding in the digital economy means balancing new technologies with a deep understanding of human wants and needs. What if you could step out of your everyday environment to work shoulder to shoulder with experts to blueprint, prototype, and build better digital experiences for the future? The Collaboratory is a dedicated, creative space where this scenario becomes a reality.

How to create offerings that really matter to end-customers

How to create offerings that really matter to end-customers

Ulrika Mann
Ulrika Mann,

What if you could find your customer’s silent triggers, the ones that aren’t visible through analysis of vast amounts of data? When combining thin data (Big data) and thick data (the human context), you get insights with greater clarity, certainty and actionability – and can create an offering that really matters to your end-customers.

Join event on Human-Driven Innovation in Tech

Join event on Human-Driven Innovation in Tech

Ulrika Mann
Ulrika Mann,

How did some of the world’s best-known brands reinvent themselves by understanding the customers? How can companies apply more in-depth insights to design and leverage future customer journeys? It’s all about looking beyond what people say to understand what they truly think – and the intersection between humans and tech is where the magic happens.