Why Big Data never gives you the Why
It’s the core of any digital disruptor, it’s among the top 5 digital trends worldwide, and it’s a key enabler for creating new business. I’m talking about Big Data and Analytics. Big Data is relevant to all companies and if they are not ready for Big Data, the consumers are. Hence, it is high time to catch up. What about maturity? Some have already experienced major ROI, some have just about started their journey, while many are still stuck into the tech complexity or struggling to come up with a strong business case internally.