Making products smart can deliver game-changing innovation, enriched customer experiences and new, across-the board levels of efficiency. From R&D and manufacturing, through distribution and after-sales support, product data is changing how products are built, sold and cared for. Our latest research reveals practical steps business leaders can take to benefit from this quickly intensifying and accelerating trends.
At the latest Cognizant Snapshot Breakfast about Automation as a Driver for Skills and Agility our experts shared their experiences and predictions on the use of modern automation and digitalization for better customer experience. In the video the speakers, Annika Saramies, CEO at Avanza Pension, Mats Friberg, VP & MD for Nordic Operation at Siemens Industry Software AB and Bart van der Mark, AVP for Intelligent Automation Europe at Cognizant share their takeaways and best advice.
Cognizant recently announced being selected by the Storebrand Group, a leader in the Nordic markets for pensions, insurance, banking and asset management, to improve operational efficiencies, enhance customer experience, and drive digital transformation. Cognizant will bring together its extensive insurance, technology, consulting, business process, and digital transformation expertise to help Storebrand implement its business strategy, automate and modernize existing IT systems, re-engineer business processes across the customer life-cycle, and develop digital platforms with advanced analytics capabilities.
As a leader in retail, you probably often ask yourself how you can use data to add more value to your customers while managing their data with care and integrity.
But as a private person, how do you feel about your own data, and what are you expecting from your own shopper experience?
During the conference Di Retail, Lars Frösslund from Cognizant spoke about some of our key learnings from working with global retail companies. The audience were mostly leaders in retail, so he also took the opportunity to conduct a small study with them about how they feel about their personal data being used by retail.
What is most important for retail this and next year?
In working with some of the world's largest retail chains, we at Cognizant need to have a deep understanding for our customers' customers. That's why we have conducted a study where we analyze questions such as the best pricing strategies, loyalty programmes and personalization for retail