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Watch the key takeaways of our event to learn how in-depth human insights, can make innovative companies – start-ups as well as mature companies – customer-centric for real!
When psychologists, anthropologists, designers and technologists come together the magic happens. Innovations are created which match what people truly want – and often without realizing this themselves.
We have gathered the most innovative companies in the intersection between humans and tech for this extraordinary lunch session in the middle of Sthlm Tech Fest*.
How do corporations go beyond what people say, to understand what they truly think?
How did some of the best-known brands reinvent themselves by truly understanding their customers.
How did fear of flying and a ten-year-old passenger help a leading airline company turn their client-satisfaction around?
…and how do companies apply this to design their future customer journeys, and apply technologies to satisfy those?
Andreas is an expert in corporate strategy and strategic transformations. He focuses on combining the human centered approaches to strategy development applied at ReD Associates with the tools and approaches used in traditional management consulting companies.
Director of Strategy, Mirabeau
Head of Insight, Strategy, and Design (ISD)
Cognizant Digital Business, Europe
David focuses on using digital to transform the relationship between companies and their customers. David is a founding faculty member of the the Interaction Design graduate program at SVA in New York City and the author of the book Becoming a Digital Designer. Prior to joining Cognizant, he was executive creative director at R/GA in New York.
(former Innovation Manager, Spotify)
Sofie’s expertise lies in turning complex challenges into concrete plans for organizations to create value value and take the lead in their respective industries. Sofie is the Managing Director and Co-Founder of ideation360, a subsidiary to Innovation360 with the mission to empower organizations to innovate through modern methods and platforms. She also plays an active role at Innovation360 as Chief Evangelist. With a Master in Engineering and Media Technology she has a big passion for technology and is active in the work to increase diversity in this field.
Sofie was previously the Global Manager for Innovation at Spotify building up the company’s innovation system including innovation strategy, organizational design, processes and culture. Her motivation comes from the belief that all organizations can be innovative with the right structures and capabilities in place. Sofie has a unique experience from having worked with innovation internally as an intrapreneur, in open ecosystems, as an adviser in startups, as an entrepreneur building ideation360, as a board member and as a consultant in larger corporations.
In 2016 Sofie was awarded one of the top 111 most influential women in Business and one of Sweden’s Top 100 Talents. In 2017 Sofie was listed as one of the 99 most promising professionals in Sweden. The same year Inspiring Fifty named her one of the top 50 most inspiring women in Technology in Europe. Sofie’s passion for innovation has made her a very popular speaker on stages around the world including two TEDx Talks.
Head of Operations of SynerLeap, ABB
- UNDERSTANDING PEOPLE, UNDERSTANDING DATA.
Why do customers make specific choices? How can we advance our understanding of people and the things that matter to them to thereby find better ways to meet them as customers? Anthropologists, social scientists, and the focus on people’s daily whereabouts, can add new insights based on what is called “thick data” – important facts beyond the digital track image. This information can then provide significant leverage to a smarter use of Big data. When you combine social scientists with statisticians, the customer perception and the way towards delivering increased customer value becomes much clearer. Andreas offers exciting insights into everything from social science to how corporate executives suddenly realize which KPIs that need to be used for a new offer to match the true market demands.
With multidisciplinary teams, Mirabeau infuses insights in human behavior into new customer solutions. Mirabeau forms smarter solutions with focus on innovative integration and design that meets the end-consumers’ behavior, solutions that also include client-centric branding at its best. But what are the challenges and pitfalls when including human insights in innovative, new solutions? What are the lessons learnt from several client projects? Listen to Adjan’s experiences and a real case story; from behavioral insight to a smart solution up’n running.
A RESEARCH DRIVEN APPROACH TO DEFINING PRODUCTS AND SERVICES THAT MEET CUSTOMER NEEDS.
How can a research driven approach ensure that a product is viable as well as desirable? While successful products and services begin with new insights, they also need to be sustainable businesses designed to evolve and scale to succeed in the market. David talks about The Collaboratory, a creative space where you work shoulder to shoulder with designers, strategists, technologists and data scientists to blueprint, prototype, and build better digital experiences for the future.
The fast pace the world is changing today, innovation is something that all organizations need to work actively with. In parallel with running core business with structured plans, deadlines and budgets, one needs to work on exploring new ideas that correspond to what tomorrow core business will be. It requires another way of working, leading and measuring success over what we are used to. Successful organizations find a formula for working with innovation in parallel with the daily work, every day. With her background as Global Innovation Manager at Spotify and now CEO of ideation 360, Sofie explains how to dare to seek the unknown and dare to try to capture the new, innovative solutions while continuing to drive core business forward.
SynerLeap powered by ABB is an innovation growth hub located in the heart of the ABB Corporate Research Center in Västerås Sweden. The purpose is to create an ecosystem where ABB can utilize and enable small technology companies to grow and expand on a global market in three areas: industrial automation, robotics and energy. The vision is to reach shorter innovation cycles, decreased time to market and together strengthen the competitiveness. This is made possible by sharing the same innovation environment. Listen to Gaetana Sapienza, Head of Operation at SynerLeap, and her experience about how startups and scale-ups, together with large corporations like ABB can create new innovation values.
If you want to innovate, it’s critical to look beyond yourself and try to understand other people. Join a dynamic dialogue about the human/tech intersection and discuss unexpected perspectives on how to become more innovative with artist Ernst Billgren, CEO and former Spotify Innovation Manager Sofie Lindblom, and Paul Roehrig, one of the authors of the best-selling business book What To Do When Machines Do Everything.
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