Snapshot Breakfast: How to Innovate Your Business

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  Stefan Berg

  VP Connected Consumer Solutions Electrolux

  Currently responsible for the development of Electrolux Ecosystem for IoT (Connected Appliances). Former CIO at Com Hem, where he ran agile transformation of IT to help the transition to consumer driven and digitized service development, and best customer experience.

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  Martin Ölund

  Manager Care by Volvo

  Sweden Volvo Cars

  Before joining Volvo Cars, Martin Ölund held numerous positions within retail for companies like ECCO Shoes, Atlas Design Group, Ballgroup Sweden AB and BIC. Add to that experience from P&L responsibility, sales, business development, starting and managing global accounts and businesses.

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  Maria Lindström

  Co-Founder and Business Developer

  SarvAI

  Maria Lindström is an innovator and serial entrepreneur with educational background in clinical innovation and Business and Administration as well as business experience from several innovation-driven initiatives and startups; EIT Labs, Jagah Systems AB and Sarvai – in many cases as co-founder.

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  Matthew Chokshi

  Creative Director Zone Digital

  Matthew Chokshi oversees Zone’s Content & Experience offering – user-experience, visual design, content and motion experts. For over a decade he has partnered with large organisations to design impactful products, services and communications for brands like MasterCard, Tesco, AMC Networks, Marks & Spencer, and BBC.

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Schedule

• TIME
  AGENDA
  SPEAKERS
• 08:00–08:30
  Breakfast is served
• 08:30–09:15
  Welcome to the digitized experience – going from domestic appliances to a home with tailor-made interactions As the VP of Connected Consumer Solutions, located within Electrolux’s new global unit Global Connectivity and Technology, Stefan Berg has a unique insight into Electrolux’s change journey. With a clear mandate and innovation-driven processes, the course is set towards experience-oriented and digitized offers – with a brand new end-customer relationship. Parameters such as organization, new skills, new opportunities for data-driven offer development, focus on experience and experimental willingness, Stefan pictures an exciting image of how Electrolux meets the challenges and moves towards a new shape in a developed business model. The goal is to continue its leading position on a global market.
  Stefan Berg, Electrolux
• Subscribe, share, rent, share? Every third Swede say they’re interested in subscribing to a car instead of owning it. Already in the fall of 2016, Volvo Car Sweden introduced the world unique opportunity to subscribe to a car through the Care by Volvo full service, which then received great attention in connection with the launch of the new Volvo XC40. With Care by Volvo, car ownership becomes as transparent, easy and hassle free as having a mobile subscription. Hear Martin tell us about the work behind Volvo Cars’ new digital offering and how they design the product for ongoing development.
  Martin Ölund, Volvo Cars
• Machine learning and data-driven business models The use of image, video and other visual information increases dramatically – and hence the value of being able to interpret and analyze this giant data flow. At present, mainly companies with dedicated research groups have access to machine-learning and visually-based data models. Startup company SarvAI’s ambition is to change this by making computer vision and machine learning more widely accessible, and to provide product owners, designers and developers with experimental and prototype tools to easily create and test new data-driven services. The business opportunities within visually generated data are great and the applications virtually unlimited. Maria shares several exciting examples on how companies can proceed with their digitalization journey; perhaps by using refined data to open up new opportunities for increased profitability, new customer relationships, new revenue models – or perhaps by using the data for brand new valuation models.
  Maria Lindström, SarvAI
• Fast-forwarding businesses and services Innovating in 12 weeks instead of 12 months? With multi-disciplinary teams blending lean strategy, agile methods and design thinking, you can accelerate your business’ abilities to design innovative, customer-first products, services and communications. Zone is one of th UK’s leading agencies and works with brands like adidas, Marks & Spencer and Unilever.
  Matthew Chokshi, Zone
• 09:15–09:30
  Panel discussion
• 09:30–10:00
  Continue the conversations with the experts