Why Mobile Messaging is a Win for Insurance

Why Mobile Messaging is a Win for Insurance

Ingrid Finnson

Ingrid Finnson,

WhatsApp, WeChat, Facebook Messenger, and similar instant mobile messaging apps are no longer exclusively intended for exchanging trivial text messages, sending ubiquitous selfies, or finding your friend’s house. In fact, these messengers have become a medium of choice for many big players, cutting across industries.

There are numerous examples. But what about the insurance industry?

By the end of 2016, 2.2 billion people who will own and use smartphones. How can insurance benefit from this? And how about the instant messaging application WhatsApp, used by 900 million people every month?

Insurance companies who seize this opportunity are in for a huge win - both for themselves and for their customers.

Read more about the topic here.