Why Innovators Must Include the Sustainability Perspective

Why Innovators Must Include the Sustainability Perspective

Ulrika Mann

Ulrika Mann,

It’s time to give sustainability its rightful place in the innovation process. Watch this video where Sven Jagebro, Nordic Head of Digital Strategy Consulting at Cognizant, explains why businesses should focus on circular innovation.

During Snapshot Breakfast: Innovation for Good speakers from Telia, Epiroc and Biotera shared their views on how 5G, smart bacteria, sensors, automation, and IoT can be part of more sustainable innovations. Cognizant’s Sven Jagebro talked about the importance of circular innovation; besides from satisfying customer needs and business targets, companies need to add a new dimension to the innovation process: “Should we do it?”

Also check out the blog post Where Design Thinking Went Wrong or recap the whole Snapshot seminar by watching it on-demand