Our study states that retailers across Europe are embracing the possibilities of digital: 64% of Western European retailers have started a digital transformation program, and a further 21% will start by the end of 2015. Creating an omnichannel backbone is the foundation of digital transformation in retail.
Customer data is fast becoming your most valuable asset. With this data, and with the means to analyse it, you can create strategies to ensure you deliver the best possible customer service in every customer interaction.
Our Shopper Experience Studies help you understand the major trends in customer expectations, giving you the information you need to drive your customer engagement programs. This year we have produced six in-depth country-specific reports, covering Sweden and Denmark in the Nordics as well as the UK, Germany, the Netherlands and Belgium.
Our findings will provide you with a valuable insight into European shoppers’ perspectives.