Find out the attitudes of Gen Y and Gen Z (Generation Now) toward connectivity, content and commerce in our new study. A hint: Covid-19 has served to accelerate the need to meet fast-changing demands in real-time or risk irrelevance.
The study was conducted online during February/March 2020 with 2,000 U.S. respondents ages 15 to 53 as a follow-up study to our 2018 research tracking attitudes, interests and expectations concerning connectivity, content and commerce among different generations.
While our new generational research shows that reliance on technology continues its rapid rise, the coronavirus accelerated its adoption, with “___ from home” (work, school, entertainment, exercise, graduations, birthdays, happy hours and more) going mainstream – literally overnight.
Covid-19 is a real watershed moment. Now more than ever, end-users demand that technology anticipates their every want and need, and provides personalized experiences through highspeed connections anytime, anywhere.
Here are some of the study findings:
Those born-digital (Gen Y) and mobile (Gen Z) bring massive expectations to companies; they have significantly altered how brands attract and retain this demographic. Covid-19 has only served to accelerate that. Learn more by reading the full study here. Also, visit our Communications, Media and Technology section of the web.
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