How to design solutions that really meet customer needs

Can a research driven approach ensure that an innovation also is viable and desirable in the long run? And how do you bring that product or solution to market at scale?

While successful products and services begin with new insights, they also need to be sustainable businesses, designed to evolve and scale, to succeed in the market. At the event Cognizant Snapshot Human-Driven Innovation in Tech in Stockholm, David Womack, Head of Insight, Strategy, and Design at Cognizant Digital Business, exemplified how a research driven approach to defining products and services resulted in an app that really meets customer needs.