How to balance creativity with structure

How to balance creativity with structure

Ulrika Mann

Ulrika Mann,

In parallel with running the core business, you need to work on exploring new ideas that correspond to what tomorrow’s core business will be. A structured process will take you all the way from idea to commercialization.

Successful organizations must find a formula for working with innovation every single day. During Cognizant Snapshot Human-Driven Innovation in Tech in Stockholm, Sofie Lindblom, CEO at ideation360 and former Global Innovation Manager at Spotify, said that you need a structured innovation process to help balance exploration and execution. It requires another way of working, leading and measuring success compared to what we are used to.