In parallel with running the core business, you need to work on exploring new ideas that correspond to what tomorrow’s core business will be. A structured process will take you all the way from idea to commercialization.
Successful organizations must find a formula for working with innovation every single day. During Cognizant Snapshot Human-Driven Innovation in Tech in Stockholm, Sofie Lindblom, CEO at ideation360 and former Global Innovation Manager at Spotify, said that you need a structured innovation process to help balance exploration and execution. It requires another way of working, leading and measuring success compared to what we are used to.