How does the emerging technologies influence customer experience? By embedding AI and IoT into their enterprise applications, consumer-facing organizations can cultivate lasting and profitable customer relationships with hyper-personalized offers and services that deliver on the promise of digital.
Today’s enterprise systems generate enormous volumes of data that can be fed into AI, machine learning (MI), and IoT technologies to analyze meaningful trends and generate actionable insights. C-level decision makers must understand the important role of this treasure trove of enterprise and customer data in building and maintaining stronger customer relationships, providing personalized offers, and increasing client engagements.
How should organizations embark on this journey? A good way to start is to look deep into business functions, operations, and processes, and evaluate where these emerging technologies can be best applied. For example:
Simply stated, AI enables machines to reason and perform tasks in ways that humans do. By combining smart algorithms with automation software, new age machines can find answers to business challenges with heretofore unrealized speed and precision that augment and extend human capabilities.
Learn more in the white paper Recoding the Customer Experience.
As the digital data that surrounds us grows exponentially, it will power advanced forms of artificial intelligence that, over time, will augment human capabilities to make us smarter, more productive and more effective in our personal and professional lives.