The process of paying bills and accessing short-term money has become nearly frictionless. More complex financial matters, such as managing pensions and investments, still leave many consumers feeling anxious and frustrated, according to a survey of 3,000 people in the U.S. and the UK, conducted by ReD Associates.
Join our Future of Money webinar on 30th of Nov to learn from some exciting ongoing projects where the human aspect blend with AI and automation to create new customer experiences.
For financial institutions (FIs), the paradox is unsettling: The least digital progress has been made for the types of money that require the most assistance — and that represent the industry’s most lucrative untapped revenue opportunities.
In the report How Financial Institutions Can Capitalize on the Emotions of Money, we’ve devised a set of recommendations to begin the process of better understanding — and capitalizing on — the intersection of money and emotions. These recommendations are also applicable beyond FIs:
We believe that companies can address consumers’ emotional connection with money by deploying digital in ways that meet the full range of their financial needs. What are you waiting for?