Get you Arms around the Smart Product Economy

Get you Arms around the Smart Product Economy

Ingrid Hesser

Ingrid Hesser,

Making products smart can deliver game-changing innovation, enriched customer experiences and new, across-the board levels of efficiency. From R&D and manufacturing, through distribution and after-sales support, product data is changing how products are built, sold and cared for. Our latest research reveals practical steps business leaders can take to benefit from this quickly intensifying and accelerating trends.

To understand the smart product phenomenon, Cognizant’s Center for the Future of Work – in partnership with the Economist Intelligence Unit, surveyed over 200 product design and innovation executives across Europe and the US to chart the rapidly developing wave of smart products.

Key findings revealed by our investigation include:

  • Smart products offer unprecedented customer insight
  • Product data radically changes how products are built and sold
  • Seismic shifts in revenue will impact profitability
  • Mastery with product data and sharing predicate success
  • The start of a new smart product economy has begun.