Distance matters: How Vilnius hub empowers Nordic businesses

Distance matters: How Vilnius hub empowers Nordic businesses

With over 400 transformation projects executed for 17 customers, the Vilnius Delivery Center is a true powerhouse to Cognizant clients in the Nordics. As an accelerator for digital transformation, the center allows clients to come closer to customers, market and growth opportunities. The secret sauce? Language skills paired with cultural similarities that together empower flawless communication.

If your company is considering outsourcing, you’re far from alone. IT outsourcing and business process outsourcing are increasing rapidly, and according to Deloitte, global spending on outsourcing could hit $731 billion in 2023. The drivers are primarily to navigate high internal demand, costs and competition by accessing competence outside company walls.

However, while the sought benefits are obvious, there are also several outsourcing obstacles to overcome. Among the main challenges that might hamper deliveries are time zone differences, communication and language issues, as well as cultural differences. To put it straight: distance matters when it comes to outsourcing.

Benefits of nearshore centers

This is why a nearshore EU location like Vilnius becomes attractive to Nordic companies. Besides offering a similar time zone and ease of travel, many businesses request EU-based centers because of GDPR, data privacy laws and Schrems II. Nearshore hubs bring services close to clients, customers and markets while aligning with local regulations.

Vilnius has been an established location for business services for years already; Lithuanian representatives took home no less than eight prizes at the CEE Business Services Awards 2022. Vilnius was named “The Most Dynamically Developing City in Central and Eastern Europe”.

Improved quality and cost cuts

Cognizant’s Delivery Center in Vilnius, established in 2016, provides regional services and support for 17 different clients, within insurance, banking, media and manufacturing, covering all fields of operations and IT.​ Among the clients are Nordic companies that are leaders within their respective industries.

The hub’s focus is on continuous improvements through automation, robotics and process optimization, all delivered through well-established and proven processes. What benefits can clients expect then? While it differs between clients, a typical example would be:

  • Processes improved quality output: 40 percent
  • Business case savings over 5 years: 40–50 percent
  • Improved customer experience (a few months after service takeover): 5–10 percent


Fluent in tech and Nordic languages

Among the hubs’ 600+ employees, there are experts with analytic skills, legal knowledge, and specialists in econometrics, AHK (AutoHotKey) programmers, advanced users in MS macro commands, Bloomberg Business users, SQL users, as well as testing users.

Being fluent in tech isn’t enough though. What makes the center stand out is language skills; it’s removing any barriers between the locations. As the center is multi-lingual, its services are offered in Norwegian, Swedish, Danish and English, among other languages. English is the default language, and all employees speak at least one more Scandinavian language on a professional level, all made possible thanks to the in-house Scandinavian language academy with a dedicated team of professional trainers. In addition to language training, the academy also provides studies about cultures, traditions, norms, and rules in each market. Communicating with clients in their preferred language, helps the hub connect, collaborate, and build stronger relationships.

All in all, Cognizant’s Vilnius-based Delivery Center successfully pairs quality service and operational advantages with cultural context and language skills. If you’d like to learn more, please visit Cognizant Lithuania web

Related Publication

Study: The Work Ahead in Intelligent Automation

As businesses navigate the changes the pandemic has wrought, three watchwords stand out: complexity, resiliency and speed. This is where IPA comes in, according to our study with 4,000 executives.