Customer experience (CX) is the true battleground for brands in the digital era. To strengthen Cognizant’s capabilities in CX, it recently acquired Zone, one of the United Kingdom’s leading full-service digital agencies specializing in customer experience,
The digital economy is all about the right content, to the right person, at the right time, via the right channel, to create meaningful experiences. Delivering world‐class customer experience therefore requires a new blend of skills; not only the scale to deliver enterprise technology, but the empathy and design thinking to bring brands to life.
A perfect CX match
With Zone and its 220 digital agency experts, Cognizant will expand its capacity for delivering digital interactive solutions to a broader base of C-suite decision-makers throughout the UK and Europe. Zone’s capabilities in application development, user experience and content strategy will enhance Cognizant’s established digital interactive expertise in experience design, human science-driven insights, and analytics.
Recognized as Agency of the Year in 2016 by the British Interactive Marketing Association (BIMA), Zone today serves well-recognized brands across industries, including adidas, Aviva, Barratt Homes, Deutsche Telekom, Maersk, Marks & Spencer, and Unilever.
Who’s shaping CX right now?
Zone also curates CX50, an independent list of the most influential thought-leaders, investors and creators of the customer experience economy. Some Nordic companies and people have made it to the list: