To accelerate an app’s time-to-market, Cognizant introduced its new Fastest service. The result? About 10,000 professional Cognizant testers evaluate mobile and web-based apps before they’re launched. And this is happening within 72 hours a test-run order.
About 600 new apps are launched daily. Each month, the number of downloads increases by 1.5 billion in Google Play, Androids apps e-shop. During 2003, in the App Store alone, customers spent more than USD 10 billion. Yet studies report that 3 of 4 applications are used just once.
The app market has enormous potential, but leveraging this potential is obviously a challenge for companies. Rigorous, pre-launch app testing can be a solution to the problem. But so far, testing has been expensive and time consuming. Consequently, testing falls far down on developers' priorities lists.
To accelerate an app’s time-to-market, Cognizant introduced its new Fastest service. The result? About 10,000 professional Cognizant testers evaluate mobile and web-based apps before they’re launched. And this is happening within 72 hours a test-run order.
Cognizant can quickly set up a huge number of testers, and security risks are minimized because no external parties are involved. This is especially important for companies that manage sensitive customer data (e.g., banks, insurance companies, and pharmaceutical companies).
Faster release of new apps saves money, enables companies to be more flexible, and facilitates faster responses to competitors' new launches. So the organization becomes more competitive, which increases opportunities to be among the winning 25%, whose apps are actually used.
