Always put people before technology

Always put people before technology

Ulrika Mann

Ulrika Mann,

Anthropologists, social scientists, and the focus on people’s daily whereabouts, can add new insights based on so called “thick data” – important facts beyond the digital track image.

At the event Cognizant Snapshot Human-Driven Innovation in Tech in Stockholm, Andreas Wester Hansen from ReD Associates talked about how human sciences can be used to improve the understanding of customer needs. Then, by marrying Big data and Thick data, extracted by observing people and their behavior, industries can re-invent themselves.