Our ambition with the seminar is to explore how to succeed with a new digital offering by getting different views from a variety of organizations with tangible experience of digital transformation, and by getting the experts’ advice. This time we’ve gathered a very strong lineup:
Catch up on earlier event
The previous session of Cognizant Snapshot focused on creating compelling customer experiences, and included insights from Martin Nilsson, Head of E2E Customer Experience at Telia, Martin Kedbäck, Chief Product Owner at Swedbank, and Predrag Petrovic, Associate Prof. in Cognitive Neuro Science at Karolinska Institutet.
The conclusion? While switching from product to customer focus isn’t a mission accomplished overnight, anchoring the customer centricity at management level and seeking the root causes of a customer’s reaction, can take you a long way. By also infusing new insights into how our brain processes information on a system level, and how it relates to customer behavior, you are more likely to succeed in developing products and services that exceed customer expectations. If you want to know more, there’s a summary of the seminar.
Reserve your seat onsite, or join via live stream on 19thApril 2018, 8.00–10.00 am, CET >