As part of its drive to make Co-Creation/Open Innovation more widely known and understood, Cognizant is polling the views of Swedish decision makers.
“The survey is not yet completed but it is quite clear that a very high proportion of Swedish decision makers (96%) are personally prepared to help develop products they use themselves. This is an even clearer sign that consumers are keen to be co-producers when it comes to value creation today,” said Ingrid Hesser, Nordic Market Manager.
“What is especially appealing is that a great many people feel a Co-creation Center can create tremendous business value for their enterprise,” Ingrid continued.
“We will publish the survey in full here at the Cognizant”
* The above named results are preliminary. The survey will be completed in week 41. The survey was sent to 3,000 decision makers.