Head of Marketing, Retail, Travel & Hospitality and Consumer Goods,
Cognizant UK&I.
As part of its drive to make Co-Creation/Open Innovation more widely known and understood, Cognizant is polling the views of Swedish decision makers.
By making meaning from the digital information that surrounds people, organizations and devices, businesses can create unprecedented levels of value. Think for a moment about your personal mobile and computing gadgets. Now think about all the things you do with them: connect with friends, play games, manage your money, read books, work, watch movies, listen to music, monitor your fitness, get directions, buy any number of products, and so on.
Along with Data Analytics, when all the other new-age technology innovations such as Big Data, Cloud and Telematics are harnessed together to deliver a service, the possibilities of sophistication are endless. In this section we take a telescopic gaze at a future scenario where Data Analytics play a pivotal role, first by proactively trying to minimize the possibility of a risk event and hence reduce claims/loss ratio and also secondly, by improving degree of automation in operation to reduce combined ratio.
Data analytics and more specifically Predictive Analytics find usage in all key areas of success for insurers.
Insurers across the globe have already started utilizing this new medium as one of the principal marketing channels. Although company owned websites are still an important platform for digital marketing, however social sites such as Facebook, LinkedIn and Twitter are being extensively used to reach out to target audience directly and also as referral platforms which can direct user communities towards the brand websites.
Every digital click, swipe, “like”, buy, comment and search produces a unique virtual identity – something we call a Code Halo™.
A new book from our Center for the Future of Work reveals how organizations can catalyze business with Code Halo thinking.
We have created, to our knowledge, the world´s first co-creation center - a creative meeting place where corporations can find new ways to drive innovation and idea development. That's why we made it mobile and the first stop on its tour was the new head office at ISS in Copenhagen.
The path to success is a constantly discussed topic among those trying to find the way to the top. However, if you ask Cognizant the roadmap should definitely include co-creation as a facilitator in driving innovation, gaining competitive advantages and sharing knowledge with clients.
That was one of the key conclusions on the 30th of January where ISS, one of the leading facility service companies in the world, hosted an event in collaboration with Cognizant Denmark showcasing the Cognizant Co-Creation Center.
To accelerate an app’s time-to-market, Cognizant introduced its new Fastest service. The result? About 10,000 professional Cognizant testers evaluate mobile and web-based apps before they’re launched. And this is happening within 72 hours a test-run order.
Everyone has heard of Google Glass—but that’s just a tiny tip of the iceberg. The mobile technology market will surge from USD 14 billion in 2014 to USD 70 billion in 2024—according to the report Wearable Technology 2014-2024: Technologies, Markets, Forecasts.
This trend has great potential for developers. And it will transform companies in various sectors that intelligently use these new opportunities. These scenarios illustrate ways in which Google Glass will streamline the insurance sector.
Banks got a cold shower from the SOM Institute’s April 2014 report on Swedish residents’ confidence in important social functions during 2013.
As a group, banks in Sweden lost significant customer confidence between 2013 and 2012—a full 9 points on the confidence index. This indicates that Sweden’s residents have even less confidence in the European Parliament, European Commission, municipal boards, and the political parties. The trend is nearly as dismal in other Nordic countries.
The next predicted big trend in wearables will be inconspicuous headphones that will (i) enable analysis of what users hear in real time, (ii) perform searches, and (iii) almost immediately play the usable data directly into the user's ear (thanks to wireless connectivity, audio recording capabilities, and advanced processors). According to Nick Hunn, an expert at WiFore Consulting, the hearables market will be worth USD 5 billion already in 2018.
Last week, Cognizant’s Euan Davis delivered a speech to about 200 Swedish CIOs and IT decision-makers at the Radar Ecosystems event entitled "Integrate 2 Innovate" in Stockholm. Davis manages Cognizant’s Future of Work think tank. We interviewed Davis regarding ways in which Nordic companies and organizations can benefit from co-creation processes in light of increasing volumes of digital data associated with a skyrocketing human population, many spheres of life machines, and other gadgets.
Professor Sven-Olov Daunfeldt at HUI Research knows the Swedish retail food market better than perhaps anyone else. And he's not very impressed with what he sees.
Over a hundred guests mingled in Cognizant’s new premises at Linnégatan in Stockholm during the opening ceremony on 10 December 2014. Among the guests at the first Cognizant Catwalk event were representatives from some of Sweden’s largest companies, such as Volvo Cars, Tele2, TeliaSonera, Fortum, PostNord and Astra Zeneca.
2015 will be the year when companies start to get a real grip of big data and look at all the data - structured and unstructured, as well as internal or external - as a valuable asset from which value and business benefits can be created. With the help of technology, including semantic analysis, smart data lakes, telematics and beacon transmitters, a company can extract power from the ever-growing amount of data generated by the organization, employees, customers, equipment and products (a holistic approach that we at Cognizant call Code Halos).
Since a few months back, the city Milton Keynes north of London has become noticeably smarter. Rubbish bins are already telling when or if they need to be emptied and in the medium term, all kinds of items will start communicating - everything from mousetraps and soap dispensers in public toilets to meters for water, gas and heating.
Enterprises around the globe are ruing the lack of a scientific approach to automatically optimize test cases. With more than 40% of effort being spent on manual test design, reducing cost of quality without compromising on the test coverage is the number one priority for enterprises.
Cognizant has created a way to standardize the approach to mobile testing. Distilling our experiences from the most diverse testing projects around the world into a 5-Step process – that can be applied to any mobile testing project.
The Swedish health-care sector is facing a large IT reform where existing solutions and systems will be merged and simplified in order to make employees' work easier and guarantee high levels of health care. The need for vigorous efforts in order to handle the health-care sector's outdated IT solutions is growing stronger each day. This is because our society is becoming more and more connected, and the development of solutions and products is increasingly geared towards the customer's needs.
Cognizant's Kevin Benedict had just completed his presentation about Enterprise Mobility in Kista, Sweden in front of more than 100 decision makers within the telecommunication industry when The Cognizant caught up with him to conduct an interview.
An increasing number of companies and organisations have started to notice their employees' gaming interest and are now using gamification to include gaming or competitive elements in their work processes. The idea behind gamification is simple: add a game element to work processes in order to motivate employees, enhance or change behaviours, and aid in education or work training for new employees.
