Retail and Consumer Goods
Produksjonsbedrifter trenger gode verktøy for å bedre forstå både kundene sine og markedet. Med de rette verktøyene vet du ikke bare hva kundene vil ha i dag, men også hvor mye du bør produsere for å møte fremtidige behov.
Bedre kontroll og kvalitet på dataene har vært viktig når Orkla skal gjøre om data til forretningsinnsikt. Samtidig diskuteres bruk av automatisert kvalitetskontroll i produksjonen ved hjelp av avansert bildeanalyse for å redusere antall kundeklager.
Kristian Sonnenberg, Director of Digital Strategy & Business Development at flight company Widerøe, says that the new digital platform helped them meet customer demands and quickly adapt its offerings as Covid hit. Watch this short video and find the full session from the retail event NXT Digital here.
Allan Borre Ingwersen, Design Lead at Cognizant, holds vast experience from helping Nordic retailers transform. He says that personalization is key to relevant offerings – preferably hyper-personalization. Watch this short video and find the full session from the retail event NXT Digital here.
What does the future retail landscape look like? How does Covid impact consumer behavior? What will customers expect from their shopping experience? These matters were discussed during the retail conference NXT Digital Oslo.
Successful retail organizations and brands will need to address changing customer expectations around consumption by focusing on the role they play beyond product sales. The future belongs to businesses offering honest products and enabling meaningful consumption.
Retail has a long history of relying on mass channels and traditional thinking about value creation for consumers. When it comes to innovation, the industry has mainly pursued new initiatives within the boundaries of past success, opting for short-term thinking rather than a futuristic focus. All this is changing now.
