- Human-Driven Innovation in Tech, 12.30-14.00
#HUMANTech Mingle, 17.30-20.00
Future of Tech… Human-Driven Innovation in Tech
Register now to learn how in-depth human insights, can make innovative companies – start-ups as well as mature companies – customer-centric for real!
When psychologists, anthropologists, designers and technologists come together the magic happens. Innovations are created which match what people truly want – and often without realizing this themselves.
We have gathered the most innovative companies in the intersection between humans and tech for this extraordinary lunch session in the middle of Sthlm Tech Fest*.
- How do corporations go beyond what people say, to understand what they truly think?
- How did some of the best-known brands reinvent themselves by truly understanding their customers.
- How did fear of flying and a ten-year-old passenger help a leading airline company turn their client-satisfaction around?
- …and how do companies apply this to design their future customer journeys, and apply technologies to satisfy those?
Lunch is available
13.00 – 13.50
Introduction to how human insights and understanding are increasingly important to be successful as technology is becoming the DNA of business from ReD Associates, Mirabeau, Cognizant, ideation360 and ABB.
People before technology
– understanding people, understanding data
Andreas Wester Hansen, Partner, ReD Associates
Why do customers make specific choices? How can we advance our understanding of people and the things that matter to them to thereby find better ways to meet them as customers? Anthropologists, social scientists, and the focus on people’s daily whereabouts, can add new insights based on what is called “thick data” – important facts beyond the digital track image. This information can then provide significant leverage to a smarter use of Big data. When you combine social scientists with statisticians, the customer perception and the way towards delivering increased customer value becomes much clearer.
Andreas offers exciting insights into everything from social science to how corporate executives suddenly realize which KPIs that need to be used for a new offer to match the true market demands.
Smarter services through human insight
Edgard Beckand, Director of Strategy, Mirabeau
With multidisciplinary teams, Mirabeau infuses insights in human behavior into new customer solutions. Mirabeau forms smarter solutions with focus on innovative integration and design that meets the end-consumers’ behavior, solutions that also include client-centric branding at its best.
But what are the challenges and pitfalls when including human insights in innovative, new solutions? What are the lessons learnt from several client projects? Listen to Adjan’s experiences and a real case story; from behavioral insight to a smart solution up’n running.
From insight to MVP
– a research driven approach to defining products and services that meet customer needs
David Womack, Head of Insight, Strategy, and Design (ISD), Cognizant Digital Business, Europe
How can a research driven approach ensure that a product is viable as well as desirable? While successful products and services begin with new insights, they also need to be sustainable businesses designed to evolve and scale to succeed in the market.
David talks about The Collaboratory, a creative space where you work shoulder to shoulder with designers, strategists, technologists and data scientists to blueprint, prototype, and build better digital experiences for the future.
The Future of Work – Balance Exploration & Execution
Sofie Lindblom, CEO, ideation360 (former Innovation Manager, Spotify)
At the fast pace the world is changing today, innovation is something that all organizations need to work actively with. In parallel with running core business with structured plans, deadlines and budgets, one needs to work on exploring new ideas that correspond to what tomorrow core business will be. It requires another way of working, leading and measuring success over what we are used to. Successful organizations find a formula for working with innovation in parallel with the daily work, every day.
With her background as Global Innovation Manager at Spotify and now CEO of ideation 360, Sofie explains how to dare to seek the unknown and dare to try to capture the new, innovative solutions while continuing to drive core business forward.
SynerLeap – where entrepreneurs and ABB can collaborate
Gaetana Sapienza, Head of Operations of SynerLeap, ABB
SynerLeap powered by ABB is an innovation growth hub located in the heart of the ABB Corporate Research Center in Västerås Sweden. The purpose is to create an ecosystem where ABB can utilize and enable small technology companies to grow and expand on a global market in three areas: industrial automation, robotics and energy. The vision is to reach shorter innovation cycles, decreased time to market and together strengthen the competitiveness. This is made possible by sharing the same innovation environment.
Listen to Gaetana Sapienza, Head of Operation at SynerLeap, and her experience about how startups and scale-ups, together with large corporations like ABB can create new innovation values.
13.50 – 14.10
Panel discussion with the sharpest takeaways
Welcome to continue the conversation with our heavy weight experts
17.30 – 20.00
If you want to innovate, it’s critical to look beyond yourself and try to understand other people. Join a dynamic dialogue about the human/tech intersection and discuss unexpected perspectives on how to become more innovative with artist Ernst Billgren, CEO and former Spotify Innovation Manager Sofie Lindblom, and Paul Roehrig, one of the authors of the best-selling business book What To Do When Machines Do Everything. (The mingle will not be live streamed)
*The buzz around Tech will skyrocket in Stockholm and Waterfront September 4th. Cognizant’s Snapshot Lunch is a stand-alone opportunity to take part of the buzz. If you are registered to Sthlm Tech Fest please register and remember to stop by during the lunch break. Should you want to participate in Sthlm Tech Fest the registration is separate via their organizers.