Do You Treat Your Customers as Human Beings?

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Do you sometimes miss the fact that your customer simply is another human being? Unfortunately, forgetting about the human aspect in the maze of technology, is a cardinal error in too many innovation processes. Hear Andreas Wester Hansen Juni (ReD Associates), David Womack (Head of Insight, Strategy and Design, Cognizant Digital Business), Gaetana Sapienza (Head […]

How to design solutions that really meet customer needs

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Can a research driven approach ensure that an innovation also is viable and desirable in the long run? And how do you bring that product or solution to market at scale? While successful products and services begin with new insights, they also need to be sustainable businesses, designed to evolve and scale, to succeed in […]

Smarter services through human insights

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How can you infuse human behavior insights into new customer solutions? With focus on innovative integration and design that meets the end-consumers’ behavior, digital agency Mirabeau forms smarter solutions. At the event Cognizant Snapshot Human-Driven Innovation in Tech in Stockholm, Edgard Beckand, Director of Strategy at Mirabeau, shared an example on how human-centered design combined with […]

How to balance creativity with structure

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In parallel with running the core business, you need to work on exploring new ideas that correspond to what tomorrow’s core business will be. A structured process will take you all the way from idea to commercialization. Successful organizations must find a formula for working with innovation every single day. During Cognizant Snapshot Human-Driven Innovation […]

Always put people before technology

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Anthropologists, social scientists, and the focus on people’s daily whereabouts, can add new insights based on so called “thick data” – important facts beyond the digital track image. At the event Cognizant Snapshot Human-Driven Innovation in Tech in Stockholm, Andreas Wester Hansen from ReD Associates talked about how human sciences can be used to improve the […]

New Report: Relearning Leadership in the Second Machine Age

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How do you guide your company toward success in a time of change? Leadership behaviors forged over the last century clearly need updating for the digital age. Cognizant’s recent report reveals three key roles for leadership as data, AI, algorithms and the science of “meaning making” dominate business for the foreseeable future. Many of today’s leaders […]