Cognizant’s New Advancement in the CX Economy

Customer experience (CX) is the true battleground for brands in the digital era. To strengthen Cognizant’s capabilities in CX, it recently acquired Zone, one of the United Kingdom’s leading full-service digital agencies specializing in customer experience, digital strategy, technology and content creation.

The digital economy is all about the right content, to the right person, at the right time, via the right channel, to create meaningful experiences. Delivering world‐class customer experience therefore requires a new blend of skills; not only the scale to deliver enterprise technology, but the empathy and design thinking to bring brands to life.

A perfect CX match
With Zone and its 220 digital agency experts, Cognizant will expand its capacity for delivering digital interactive solutions to a broader base of C-suite decision-makers throughout the UK and Europe. Zone’s capabilities in application development, user experience and content strategy will enhance Cognizant’s established digital interactive expertise in experience design, human science-driven insights, and analytics.

Recognized as Agency of the Year in 2016 by the British Interactive Marketing Association (BIMA), Zone today serves well-recognized brands across industries, including adidas, Aviva, Barratt Homes, Deutsche Telekom, Maersk, Marks & Spencer, and Unilever.

Who’s shaping CX right now?
Zone also curates CX50, an independent list of the most influential thought-leaders, investors and creators of the customer experience economy. Some Nordic companies and people have made it to the list:

  • The global marketing director of Lego, Sara Holt, who is helping Lego focus on reaching parents by building marketing teams that are audience-first.
  • The man behind the premier music streaming site Spotify, CEO Daniel Ek, who has redefined the way we listen to music in the 21st century.
  • Principal of Nielsen Norman Group, Jakob Nielsen, who is called “one of the world’s most influential designers” (Businessweek) and “perhaps the best-known design and usability guru on the internet” (Financial Times).

Would you also like to excel in CX? Learn more about Cognizant Digital Business and Zone.

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